Amador Estates — tract guide to Pleasanton homes (1964)
In the golden summer of 1964, a modest neighborhood in Pleasanton opened its doors—and its sun-filled windows—to a world of hopeful new homeowners. Amador Estates , a charming development by DevMar, offered the kind of lifestyle that urban dwellers only dreamed of: clean air, open skies, and a commute that boasted just one stop between your driveway and downtown San Francisco. Vintage August 16, 1964 Amador Estates ad inviting homebuyers to live in the sunshine belt, enjoy morning sun, and get more home for their dollar. Where is Amador Estates in Pleasanton? Annotated aerial map of the Amador Estates neighborhood in Pleasanton, California. Base imagery from Google Maps. And if that wasn’t enough, it came wrapped in a cheerful new slogan: “Live in the Sunshine Belt!” Selling the tract In the mid-60s, city life had started to lose its shine. As cars multiplied and smog settled over Bay Area skylines, many families looked east—for bluer skies and breathing room. Enter Pleasanton, a t...