Del Prado (Ditz-Crane) — tract guide to Pleasanton homes (1969)
In December 1968, Ditz-Crane Homes quietly debuted its first preview of del Prado in Pleasanton—emphasis on “quiet.” The full launch came in 1969 with five model homes on display at Corte Sierra, growing to seven by the following year. Prices began at a very approachable $30,950. Built on the former Hansen Ranch, del Prado offered a graceful alternative to its more polished neighbor next door—Mackay Homes. While Ditz-Crane’s marketing materials were few and far between, the homes themselves didn’t need much help. With an enviable location close to downtown and schools, and just undercutting Mackay’s pricing, the homes sold briskly. The first 78 were half gone within six months. From a March 1969 Contra Costa Times—A grand opening ad for Del Prado by Ditz-Crane. Welcoming you home with all-electric kitchens and abundant storage ideas. Where is Del Prado in Pleasanton? Annotated aerial map of the Ditz-Crane homes in the Del Prado neighborhood in Pleasanton, California. Base imagery fro...