Town Square in Livermore (1964—1967): the village that landed
In the early 1960s, Santa Barbara builder H.C. Elliott landed in Livermore with a vision—and a bulldozer. Where others saw a shuttered airport, Elliott saw a village waiting to happen. Not just streets and houses, but a whole community: parks, schools, shopping, and homes priced so attractively, first-time buyers felt like they'd hit the jackpot. The result was Town Square—a master-planned neighborhood for the every-family dream.
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Location of the Town Square neighborhood in Livermore, California. H. C. Elliott would continue to build in the adjoining Somerset neighborhoods. |
Elliott crafted a neighborhood built for modern life—functional, attractive, and comfortably within reach. And when Town Square held its grand opening on June 21, 1964, families lined up to see the promise of a better life, wrapped in stucco and asphalt shingles. Prices started at $14,950, which meant you could actually afford to live near a new freeway and still have a backyard for the dog.
Homes that felt like a splurge, but came with a price tag that didn’t
Elliott’s goal was clear: to offer realistically priced new homes that could comfortably fit any-sized family.
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From a 1964 Oakland Tribune–the crown jewel of Town Square—a smartly designed, spacious home that proved big didn’t have to mean out of reach. |
Affordability didn’t mean sacrificing style. Inside, walnut wall paneling added warmth and richness, while unique baluster room dividers brought a touch of airy elegance—separating spaces without closing them off. Some homes even included walk-in closets and sunken living rooms.
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From a 1964 Oakland Tribune–mid-century cool meets everyday charm—Elliott’s signature wood balusters brought style and subtle separation to Town Square living rooms. |
Town Square model homes
Opened in June 1964, 6 model homes were shown on Cayuga Drive, near Pine and Rincon. With models being added or retired through 1967, up to 10 floor plans were built in Town Square.
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Site of the Town Square model homes. |
Pricing history
- 1964: $14,950 - $21,950
- 1965: $14,950 - $20,900
- 1966: $15,725 - $23,950
- 1967: $18,200 +
1. The Monterey
4 bedrooms, 2 bathrooms, 1,296 - 1,333 sq. ft. In most cases, it was built with a garage facing the side.
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The original Monterey model today. |
2. The Plan 2
3 bedrooms, 2 bathrooms, 1,144 sq. ft.
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The original Plan 2 model today. |
3. The Arcadian
2 bedrooms, 1 bathroom, 910+ sq. ft. Versatile and tidy, often tucked onto corner lots with garages at playful angles.
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The original Arcadian model today. |
4. The Plan 4
4 or 5 bedrooms, 3 bathrooms, 1,572 sq. ft. Ambitious but not terribly popular. Retired by 1966.
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The original Plan 4 model today. |
5. The Newporter
3 bedrooms, 2 bathrooms, 1,282 sq. ft. Cozy with room for comfort—and coffee on the porch.
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The original Newporter model today. |
6. The Plan 6
4 bedrooms, 2 bathrooms, 1,697 sq. ft. Big families, this was your floor plan.
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The original Plan 6 model today. |
7. The Jamaica
3 bedrooms, 2 bathrooms, 1,559 sq. ft. A solid mid-size home with a little flair.
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The original Jamaica model today. |
8. The Catalina
4 bedrooms, 3 bathrooms, 1,800 sq. ft. Added in February 1966.
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The original Catalina model today. |
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From a 1966 Oakland Tribune–to be appreciated, one had to see it with the original garage door. |
9. The Danville
4 bedrooms, 3 bathrooms, 1,700 sq. ft. Arrived in April 1966, ready to impress.
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The original Danville model today. |
10. The Barcelona
4 bedrooms, 2 bathrooms, 1,588 sq. ft. Added in February 1966.
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A Barcelona home (not original model). |
A place to begin, and a place to belong
Town Square wasn’t just another subdivision—it was proof that first-time homebuyers didn’t have to settle. Style, comfort, and a proper address were suddenly within reach. The homes were modest but smartly designed, and the prices stayed grounded even as aspirations soared. From that dream, a real village took shape—leafy streets, schools, neighbors, and a sense of arrival.
By the end of 1967, all 412 homes were complete. And with a successful track record—even in an era of tight money—H.C. Elliott turned his sights to the next chapter, across the old airport runway.
Related post: H. C. Elliott's old Livermore airport
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